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THE BRIDGE

PROJECT/项目

Bookbridge

YEAR/年份

2017

OBJECTIVE/目标

This is a project about finding a problem and solving
it by creating a brand from scratch. The problem I found is that over 2 million books are being published in other countries, but only 3% of those books are being translated in the U.S. every year, and fiction which is the most popular reading material is less than 1%. People are missing out on great ideas from other cultures.

 

College students are my most targeted audience because they are more open to other things, and they are at the stage of their lives where they are being exposed to different people and cultures. The goal here is to get more college students to read Asian fiction, which will eventually lead to the increase of publication of foreign literature in the US so that they gain different cultural perspectives and great ideas.

这个项目是关于寻找一个问题并通过从零开始创建一个品牌来解决这个问题。我发现的问题是,有超过200万本书在其他国家出版,但每年只有3%的外语书会被翻译并在美国出版,而小说这种最受欢迎的类别却不到1%。人们在错过来自不同文化里的好的想法。

 

大学生是我最主要的目标受众,因为他们对不同事物的思想更开放,他们正处于接触不同的人和文化的人生阶段。目前我们的目标是让更多的大学生阅读亚洲小说,而最终的目标是增长外国文学在美国出版的比例,从而让读者获得不同的文化视角和想法。

APPROACH/设计思路

The brand is been created, and its name is Book Bridge. After complex research, I found that people often find the authors they like when their books become movies; people love to get information through videos and interactive items; A short biography of the author could attract readers’ interest to the book. The strategies I come up with are to introduce people to books that have become movies; create videos and interactive items to connect people to books; Make people interested in the authors by providing authors’ short bios to readers.

Overall, making Reading Foreign Fiction be a movement. In that movement, I propose to do an online community, a mobile application, a book reading, a series of bookmarks, and localize the design of a series of translated books. Also, the other important thing is to promote the brand on social media. 

品牌被创立并命名为“书桥”。经过复杂的调研之后,我发现当书记被改编成电影时,他们往往会找到自己喜欢的作者;人们喜欢通过视频和互动物品获取信息;作者的短篇传记可以吸引读者对这本书的兴趣。我想出的策略是向人们介绍已经成为电影的书籍;创建视频和互动项目,将人们与书籍连接起来;通过向读者提供作者的简短简介,让读者对作者感兴趣。

总的来说,我想让读国外小说可以成为一种运动或者现象。在这个运动中,我提议做一个在线社区,一个移动应用,一个阅读会,一系列书签,以及本土化一系列译文书籍。另外一件重要的事情是在社交媒体上推广这个品牌。

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