李梓怡 (ZOEY)

Typeface to Interface & The Grand Budapest Hotel

YEAR/年份

2016

OBJECTIVE/目标

Create a short “trailer” style motion graphic animation promoting an SFMOMA exhibit called "Typeface
to Interface", focusing on technical execution, art direction, and conceptual execution. The second one
is to create a title sequence of a movie. The movie
I chose was The Grand Budapest Hotel. 

制作一个简短的“预告片”风格的小动画，以推广旧金山现代艺术博物馆的“从字体到界面”的展览，着重于技术执行、艺术指导和概念执行。第二个作品是为一部电影创造一个动画片头。我选的电影是《布达佩斯大饭店》。

APPROACH/设计思路

In order to make the trailer attractive to the audience,
I included some of the iconic works in the trailer,s such
as the IBM poster by Paul Rand. For the movie one, I
drew an illustration to show some of the key elements
in the movie. For both of them, I used the principles of animation to create them and to make the motions look more smooth.

为了让预告片更吸引观众，我在预告片中加入了一些标志性的作品，如Paul Rand的IBM海报。在电影片头作品里，我画了一幅插画去表现电影里的一些重点元素。在两个作品中，我都使用了一些动画原理去创作，使动态看起来更流畅。