
THE MOTION
PROJECT/项目
Typeface to Interface & The Grand Budapest Hotel
YEAR/年份
2016
OBJECTIVE/目标
Create a short “trailer” style motion graphic animation promoting an SFMOMA exhibit called "Typeface
to Interface", focusing on technical execution, art direction, and conceptual execution. The second one
is to create a title sequence of a movie. The movie
I chose was The Grand Budapest Hotel.
制作一个简短的“预告片”风格的小动画,以推广旧金山现代艺术博物馆的“从字体到界面”的展览,着重于技术执行、艺术指导和概念执行。第二个作品是为一部电影创造一个动画片头。我选的电影是《布达佩斯大饭店》。
APPROACH/设计思路
In order to make the trailer attractive to the audience,
I included some of the iconic works in the trailer,s such
as the IBM poster by Paul Rand. For the movie one, I
drew an illustration to show some of the key elements
in the movie. For both of them, I used the principles of animation to create them and to make the motions look more smooth.
为了让预告片更吸引观众,我在预告片中加入了一些标志性的作品,如Paul Rand的IBM海报。在电影片头作品里,我画了一幅插画去表现电影里的一些重点元素。在两个作品中,我都使用了一些动画原理去创作,使动态看起来更流畅。
Typeface to Interface Trailer
The Grand Budapest Hotel Title Sequence