MIDWAY

PROJECT/项目

Midway

YEAR/年份

2017

OBJECTIVE/目标

Choose a brand that is dying or defunct, and create an identity system to bring this brand back to life through the creation of a collection of integrated collateral. Find and uncover the soul for this brand. Also, expand more deliverables for the brand.

选择一个濒死或已死的品牌,通过创建一套综合完整的品牌衍生系统及品牌形象识别系统,让这个品牌重新找回生机。为此品牌找到并发掘它的灵魂。此外,为品牌扩展更多设计思路。

APPROACH/设计思路

The brand I chose was Midway. It was a company that produced arcade games and consoles. I did lots of research around games in order to find a soul for this brand. It was not so hard to do that because I am a game player myself, and I know what I would want to achieve in games. Therefore, the keyword I found for
the soul was Achievement, which represents what
people could gain in games.

我选择的品牌是Midway游戏公司。它曾经是一家生产街机游戏和主机的公司。为了找到这个品牌的灵魂,我做了很多关于游戏的研究。这不算难,因为我自己就是一名游戏玩家,我知道自己想在游戏中实现什么。因此,我为品牌找到的关键词是成就,它代表了大部分人在游戏中所能获得的东西。

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