THE MOTION

PROJECT/项目

Typeface to Interface & The Grand Budapest Hotel

YEAR/年份

2016

OBJECTIVE/目标

Create a short “trailer” style motion graphic animation promoting an SFMOMA exhibit called "Typeface
to Interface", focusing on technical execution, art direction, and conceptual execution. The second one
is to create a t
itle sequence of a movie. The movie
I chose was
The Grand Budapest Hotel. 

制作一个简短的“预告片”风格的动态图形,以推广旧金山现代艺术博物馆的“从字体到界面”的展览,重点于技术执行、艺术指导和概念执行。第二个作品是为一部电影创造一个片头。我选的电影是《布达佩斯大饭店》。

APPROACH/设计思路

In order to make the trailer attractive to the audience,
I included some of the iconic works in the trailer,s such
as the IBM poster by Paul Rand. For the movie one, I
drew an illustration to show some of the key elements
in the movie. For both of them, I used the principles of animation to create them and to make the motions look more smooth.

为了让预告片更吸引观众,我在预告片中加入了一些标志性的作品,如Paul Rand的IBM海报。在电影片头作品里,我画了一幅插画去表现电影里的一些重点元素。在两个作品中,我都使用了一些动画原理去装作,使动态看起来更流畅。

Typeface to Interface Trailer

The Grand Budapest Hotel Title Sequence

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