© ZIYI LI   2019
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THE MOTION

PROJECT

Typeface to Interface & The Grand Budapest Hotel

YEAR

2016

OBJECTIVE

Create a short “trailer” style motion graphic animation promoting an SFMOMA exhibit called Typeface to Interface, focusing on technical execution, art direction, and conceptual execution.

APPROACH

In order to make the trailer attractive to the audience, I included some of the iconic works in the exhibit,s such as the IBM poster by Paul Rand. Also, I used the principles of animation to create the trailer and to make the motions look more smooth.

Typeface to Interface Trailer

The Grand Budapest Hotel Title Sequence